Ridetech announced that it is now part of Fox Factory Holdings

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Ridetech will serve as the cornerstone for the new Fox Street and Performance division.

Founded in 1996 by Bret and Sharon Voelkel as Air Ride Technologies, the company transitioned to the Ridetech brand name in 2010 to reflect expansion into coilover suspension systems.  Innovation and technological development have always served as the driving force at Ridetech. Those areas will be expanded under Fox’s ownership.

“I could not be more excited for the entire Ridetech family! The compatibilities betwe en Fox and Ridetech make this acquisition a perfect match,” Ridetech founder Bret Voelkel commented. “Fox shares our vision for innovation, technology and market leadership. I’m personally very excited about my new role as Director of Innovation for the Fox Powered Vehicles Group. We have some great new products coming for our customers!”

Moving forward, longtime Ridetech/Air Ride Technologies Executive Vice President & General Manager, B.J. Elmore has been named to lead the company in this endeavor.

“I’m very excited about the opportunities, resources and brand equity afforded by our partnership with the Fox organization,” Elmore said about the transition. “We’ve worked very hard over the last several years to build a team of professionals that are hugely passionate about the automotive industry and its culture. With Fox’s added horsepower, Ridetech will set new standards for quality, performance and customer satisfaction in the automotive aftermarket. It’s truly my honor to continue to lead our team into the future.”

Industry veteran Jim Cozzie also remains with Ridetech’s leadership as Director of Business Development.

“I am very excited about the teaming of these two, great industry-leading companies. Ridetech’s management is passionate, forward thinking and will bring an expanded approach to the automotive aftermarket,” stated Cozzie.

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