BR Associates, Inc. Announces New Name – SERVUS!

untitledFrom Megan Hasenour/SERVUS!

Jasper – BR Associates, Inc., a franchise leader in the restaurant industry, announced today the company will begin operating under a new name, SERVUS!, effective immediately.

“SERVUS! is more than just a name change, it’s our brand promise,” said President & CEO Jason Kelly.  “While giving a nod to our German heritage, it’s also a lasting commitment to our hospitality roots and provides the security and peace of mind to all of our team members that we are committed to the next 50 years.”

The company unveiled the new identity and branding campaign, along with a new website, The company’s ownership and staff will not change and all your favorite people remain ready to serve you. SERVUS! is a mainstay restaurant franchisee in the Midwest and is confident this rebranding initiative will help to further its growth prospects.

Robert and Lovella Ruckriegel founded the company in 1964 and will be celebrating the company’s 50th anniversary next month with a commitment to “Quality Food, Great Service, People First.”

SERVUS! owns and operates more than 180 restaurants across the Midwest in five nationally-recognized food-service concepts:   Long John Silver’s, Denny’s, Wendy’s, Papa John’s, and Grandy’s. In addition, SERVUS! operates the Jasper 8 Theatres and manages a diverse portfolio of commercial real estate throughout its geographical footprint.


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